Public Relations Problems and Cases: The Dove Campaign for Real Beauty australië ugg

Public Relations Problems and Cases

This Blog spotlights recent public relations cases studies selected by PR students in Comm 473: PR Campaigns in the College of Communications at The Pennsylvania State University in University Park, Pa., that demonstrate the value of public relations across a variety of service areas and industries.

Sunday, March 1, 2009

The Dove Campaign for Real Beauty

The Dove Campaign for Real Beauty
Case Study by Olivia Falcione and Laura Henderson

SITUATION ANALYSIS:
The Dove Campaign for Real Beauty was started after Dove conducted a global study on beauty. The study called, The Real Truth About Beauty: A World Report confirmed a hypothesis that the definition for beauty had narrowed and impossible to attain. Dove found that:
§ Just 12 % of women are very satisfied with their physical attractiveness
§ Only 2 % of women describe themselves as beautiful
§ 68 % strongly agree that the media sets an unrealistic standard of beauty
§ 75 % wish the media did a better job in portraying the diversity of women's physical attractiveness, including size and shape, across all ages

When the economy has a downturn women stop shopping, but for higher end items such as shoes and purses, not beauty items. Marketing in the beauty industry is mainly geared toward women for good reason. Women compose over 50 percent of the United States population and they influence or buy 80 percent of products sold. These are influential numbers for any company.

Dove is the number one cleansing brand and is growing at more than 25 percent yearly. They are doing a sixth-month rollout of their hair care line. Unilever prides itself on advertising, announcing in 2002 a multi-million dollar advertising alliance with AOL Time Warner. Unilever expanded a co-marketing deal with Bally’s Total Fitness that makes Dove the exclusive sponsor and provider of personal hygiene products at almost 400 Bally’s fitness centers across the U.S and Canada. It is a crowded market and Dove wanted to separate themselves from the other companies and brands to generate higher sales.
Unilevers’ competitors include Proctor and Gamble, Estee Lauder, L’Oreal, Avon and others. All of these companies are experiencing growth and healthy sales. Proctor and Gamble is strengthening their leadership in Health Care and Beauty, two of 2003’s largest growing sectors. Proctor and Gamble has 5 billion dollar health care and beauty brands and they acquired a sixth in 2003. Meaning health care and beauty sales will account for half of the company’s sales and profits. In 2002, P&G reported net sales were $10.80 billion, up 11 percent versus 2001 sales.
Estee Lauder has recorded more than 45 consecutive years of annual sales increases. Estee Lauder’s net sales of all products sold in 130 countries reached $5.12 billion in 2003 this includes all labels-Estee Lauder, Clinique, Origins, Prescriptives and Aramis.
L’Oreal is the world’s largest beauty products company. In the past ten years the brand has shifted from 75 percent of sales in Europe to exporting brands around the world. Sales through June 2002 were €7.4 billion up from the first half of 2001 with €4 billion in consumer products and €1.8 billion in luxury products. L’Oreal aims for its 18th consecutive year of double-digit growth year-end 2002.
Avon is the world’s largest direct seller and sixth largest global beauty company with $6 billion in annual sales. Avon sells to women in 143 countries through 3.5 million independent sales representatives. Net sales have increased by 4 percent from 1997 to 2001 and this is expected to continue into 2003. Avon is starting a new line for younger consumers “mark”. It will launch in the fall of 2003 in the U.S. and in the second quarter of 2004 globally.
Beauty companies are doing well leading up to Dove’s launch of its Campaign for Real Beauty in 2004. The number of women in the United States and the influence they have on purchasing products make them the primary audience for consumer companies like Unilever to market towards. This combined with the results of women’s issues with the media’s portrayal of women create and ideal stage to launch a campaign focused on real women.

RESEARCH:
For years, the beauty industry and media have been constantly reminding women of the ideal body standards that have been set in today’s society. The Dove Campaign for Real Beauty, launched in 2004, was to support Dove’s mission of making women of all shapes and sizes feel beautiful every day, while widening stereotypical views of beauty. The campaign was inspired by a global study called “The Real Truth About Beauty: A Global Report.” As a company within the beauty industry, Dove wanted to have a better understanding of the issues regarding women and beauty by developing this study. Dove asked Dr. Nancy Etcoff, Harvard University professor and author of “Survival of the Prettiest,” and Dr. Susie Orbach, London School of Economics, visiting professor and author of “Fat is a Feminist Issue,” to help develop this global report. The study used quantitative data collected from an international study of 3,200 women from ten different countries between February 27, 2004 and March 26, 2004. Through the study, Dove aimed to explore the relationship women have with beauty, determine how women define beauty, learn the level of satisfaction with women’s beauty and the impact beauty has on the well-being of women. Through two key findings of the study, Dove was able to validate that the narrow definition of beauty is having a significant impact on the self-esteem of women today. The two findings are:
· Only 2% of women around the world consider themselves beautiful
· 81% of women in the United States strongly agree that “the media and advertising set an unrealistic standard of beauty that most women can’t ever achieve.”
In addition to these statistics, the study uncovered that only 5% of the women felt comfortable describing themselves as pretty and 9% felt comfortable describing themselves as attractive. When it came to body image and weight, women from all countries proved to be unsatisfied with themselves. The women of Japan had the highest levels of dissatisfaction with their body weight at 59%, followed by Brazil (37%), United Kingdom (36%), United States (36%), Argentina (27%) and the Netherlands (25%).
The study asked women about a wide range of issues regarding the mass media and pop culture. From all countries, cultures, ages, ethnicities and race, the women felt that there is a narrow definition of beauty. Specifically within today’s society, women acknowledged how they felt more pressure from the beauty standards set by the present mass media. Sixty-three percent strongly agreed that women today are expected to be more attractive than their mother’s generation.
The women surveyed believed that they are surrounded by unrealistic beauty images that are unattainable. The majority (76%) wished female beauty would be portrayed in the media as being made up more than just physical attractiveness. Also, seventy-five percent wished the media did a better job of portraying women of diverse physical attractiveness, including age, shape and size.
Based on these findings, Dove created The Campaign for Real Beauty to address the issues that were revealed in the study. Since the campaign has been launched, Dove has conducted numerous global and national studies. In 2005, Dove conducted the study, “Beyond Stereotypes: Rebuilding the Foundation of Beauty Beliefs.” This study collected information from 3,300 girls and women, between the ages of 15-64 from 10 different countries. This study was designed to explore self-esteem and the impact of beauty standards on both the lives of girls and women. The study showed that of the women and girls surveyed, 90% wanted to change at least one aspect of their physical appearance (with body weight ranking the highest). In addition, Dove found that 67% of all women withdrew from life-engaging activities due to feeling badly about their looks.
In 2006, Dove conducted the global report “Beauty Comes of Age.” The study surveyed a total of 1,450 women, aged 50-64, from 9 different countries. This report was done to help reveal the stereotypes associated with beauty and aging. Dove found that 91% of the women surveyed felt that the media and advertising need to do a better job of representing realistic images of women over 50. A vast majority of the women (97%) believed that society is less accepting of appearance considerations for women over 50 compared to their younger counterparts, especially when focused on the body.
In 2008, Dove commissioned the national report, “Real Girls, Real Pressure: A National Report on the State of Self-Esteem.” Girls ages 8-17 were surveyed and were asked questions based on the three areas of self-acceptance, confidence and emotional orientation. Scores were assigned based on how the girls rated themselves in the three areas. Girls were classified into three groups of high, average and low self-esteem, based on their individual scores. The report exposed that in the United States, seven in ten girls believe they are not good enough or do not measure up in some way, including their looks, academic performance and relationships with family and friends and 62% of all girls feel insecure or not sure of themselves. In comparing girls’ level of self esteem and their feelings on their own beauty, 71% of girls with low self-esteem felt their appearance did not measure up, including not feeling pretty enough, thin enough or stylish or trendy enough. This was compared to 29% of girls with high self-esteem.


EXECUTION:
What
Dove created The Dove Campaign for Real Beauty to help start a societal change and an expansion of the definition and discussion of beauty. The campaign supports Dove’s mission “to make more women feel beautiful everyday by widening stereotypical views of beauty.” The campaign uses advertising, a Web site, billboards, events, workshops, viral marketing and a Self-Esteem fund in Dove’s effort to create a global discussion about beauty with women all over the world. Rather than using professional models, the campaign stands by Dove’s mission in using “real” women of various ages, shapes and sizes to promote discussion and debate about the narrow beauty standards and images set in today’s society.

When/How
The Dove Campaign for Real Beauty was communicated to the public through a variety of print and television advertisements, a Web site, workshops and films. The campaign that launched in September 2004 began with an advertising campaign that featured women whose appearance strayed from the stereotypical beauty standards that are commonly seen in the media. Dove wanted to get “real” feedback by having the ads ask viewers to judge the women’s appearances. Viewers were asked to cast their votes on Dove’s Web site, campaignforrealbeatuy.com. The second phase of the campaign launched in June 2005 was print and outdoor advertisements that featured six everyday women who had real bodies and real curves. This phase was created to challenge the ideal body type standards set by the media. In February 2007, the third phase of the campaign was introduced with Dove using advertisements that targeted women 50 years and older. Annie Leibovitz, a world renowned photographer, was the artist behind the print and television advertisements, which celebrated the beauty in older women. Currently, the campaign focuses on young girls and self-esteem. For this part of the campaign Dove created self-esteem workshops and online self-esteem tools for mothers and daughters. In addition, Dove has created online films such as “Evolution,” “Onslaught” and “True Colors” which was a highly regarded commercial during the 2006 Super Bowl. Many of the tools used for the campaign are funded by the Dove Self-Esteem Fund. In the US, the fund supports Uniquely ME!, a program of the Girl Scouts of the United States, which aims to build confidence and self-esteem in young girls.

Where/Why
The campaign launched in England in September 2004. The Dove campaign was inspired by the study “The Real Truth about Beauty: A Global Report.” According to the Campaign for Real Beauty Mission, “the study validated the hypothesis that the definition of beauty had become limiting and unattainable.” The study showed that the narrow beauty standards were having a significant impact on the self-esteem of women. The Dove Campaign for Real Beauty was created to address this issue by attempting to widen the definition of beauty.

EVALUATION:
The results of this campaign were overwhelming from the consumers and the media. The goal was to reach 5 million young people with the Self-Esteem Fund by 2010 and according to their Web site, they have reached 2 million already.
The campaign returned $3 for every $1 spent. Dove’s page on Unilever’s Web site says that the current campaign has been shown on over 25 major TV channels and in more than 800 articles in opinion leading newspapers as well as in popular women’s magazines. In the first six months of the campaign, sales of Dove’s firming products increased 700 percent in Europe and in the United States, sales for the products in the advertisements increased 600 percent in the first two months of the campaign. In 2004, the first year of the campaign, global sales surpassed $1 billion, exceeding company expectations.
Dove’s public relations company built in news coverage for Asia with the Dove “models” appearing in 618 different newspaper clippings with a circulation of 139 million. By the end of 2005, sales in the Asian-Pacific market increased from 19 percent to 26 percent.
In the United States, the campaign got free advertising space from media coverage on national television shows reaching 30 million daytime television viewers. These shows included The Oprah Winfrey Show, which included the campaign everyday for a week, The Ellen DeGeneres Show, The Today Show, The View and CNN.
“Evolution” the viral video and the most famous execution of the campaign to date had global impact. The viral has been viewed more than 15 million times online and seen by more than 300 million people globally in various channels of distribution, including news coverage, by the estimation of Ogilvy Chairman-CEO Shelly Lazarus.
Dove and Ogilvy have won awards for this campaign. These include the two Grand Prix Cannes Advertising Awards in 2007. This is an unprecedented number of awards to win. “Evolution” the viral won Film Grand Prix and a Cyber Grand Prix. Dove won a silver IPA for effectiveness with the campaign. In 2006 it was awarded a Grand EFFIE, which honors the most significant achievement in marketing communications effectiveness.

Sources

Dove:
www.dove.com
www.campaignforrealbeauty.com
In the News- Campaign for Real Beauty
Unilever:
http://www.unilever.com/brands/personalcarebrands/dove.aspx
From Ogilvy:
http://www.ogilvy.co.uk/ogilvy-advertising/index.php/2008/11/05/dove-campaign-for-real-beauty-takes-silver-prize-at-the-ipa-2008-effectiveness-awards/

Other Sources:
Ad$pender database
http://www.brandrepublic.com/Campaign/News/532448/Top-Performers-2005-International-Advertiser-Year--Dove/
http://www.marketingprofs.com/7/dove-pro-age-primetime-women-barletta.asp
http://www.media-awareness.ca/english/resources/educational/teachable_moments/campaignrealbeauty.cfm
http://www.udel.edu/PR/UDaily/2007/apr/sports041207.html
http://adage.com/article?article_id=120091
http://goliath.ecnext.com/coms2/gi_0199-2504316/Global-report-brands.html
Media Awareness Network- Dove's Campaign for Real Beauty
http://www.slideshare.net/finance3/pg-2003-annual-report
http://www.beautypackaging.com/articles/2005/10/top-20-global-beauty-companies.php
http://articles.latimes.com/2004/apr/26/local/me-lauder26
http://goliath.ecnext.com/coms2/gi_0199-2504316/Global-report-brands.html
My Black is Beautiful Campaign
Nike campaign Posted by Giulia Carando at 7:26 PM 293 comments: 1 – 200 of 293   Newer›   Newest» PSU PR Student said...

Christi Pluta When I first saw the real beauty campaign, I was so happy. We, as women, are bombarded with beauty products, weight loss programs, cosmetic surgery, reality television shows with sexy women and magazines telling us what is considered beautiful. I was SO incredibly happy to see such a well-known and well-established company stepping up and telling the world that beauty doesn't just come in a size 3. It is all shapes and sizes. Being a puerto rican, I felt like the media was on my side for once, saying that curves and freckles are just as beautiful, if not more than the "stereotypical beauty." Especially, being surrounded by females on a college campus that will work out all day and not eat just so they can consume calories on the weekend, it was nice to hear something different for a change. After that campaign began, when I went to the store. I DID BUY DOVE PRODUCTS. I wanted to support a company that had the same ideals that I did. I thought that was important. As a result, I contributed to their 600% earnings and I was proud of it. However, I think that Dove may have done this campaign just to make a profit. Unilever, the creators of the Dove brand, also make Axe, bodyspray for men. Their commercials portray women as sex objects. These women are not of all shapes and sizes. They are tall and lean and look just like models. It kind of made me angry when i learned of this. It made me think of Dove differently. They weren't trying to make a change in the media. If they were, why would they create sexist commercials like they do for Axe? My question is, did Dove respond to this? What did they say? Lastly, I was surprised to see that American women did not have one of the highest dissatisfaction levels of their body weight. In a media possessed industry focusing on beauty, why was this so low? What made Japan, Brazil and the UK so high?

March 1, 2009 at 9:48 PM PSU PR Student said...

Lauren Rothbardt I find the real beauty campaign quite refreshing. While most marketing tactics by beauty companies attempt to make you feel as though you need their products to feel good about yourself, Dove tried to make you feel good in your own skin. However, while the campaign has seen great success, there has been some negative reactions to it. According to the National Organization for Women, "While some people love the campaign, others think it doesn't go far enough in challenging the status quo, and some feel that the ads still rely too heavily on using sex to sell. However, the bottom line is that Dove and Collins have succeeded at getting people to talk about body image and the meaning of beauty." I agree that this one campaign is not enough to change the advertising industry, but at least it is one step in the right direction. All beauty companies should aim to do good work that also makes their audience feel good about themselves.

March 2, 2009 at 11:46 AM allison said...

Allison Kershner The Dove campaign for Real Beauty has done a great job of creating attention for its brand. When women are bombarded with advertisements for products which claim to make them beautiful day-in and day-out, a brand needs to do something unique in order to stand out from the pack. According to an article written by Seth Stevenson in an article published in Slate (http://www.slate.com/id/2123659/) the ads receive a short-term grade of “A”. He says that the ads grabbed viewers attention and helped Dove to get a “friend of the everywoman” angel. However, the Dove campaign has been criticized because it is a subsidiary of Unilever, which markets Fair and Lovely, a skin lightening product targeted at dark-skinned women. This product contradicts the image that Dove is trying to promote with its Self-Esteem Fund and real women models. Also, in May 2008, it was exposed in the New Yorker that a photo advertisement from the campaign was digitally manipulated by Pascal Dangin. Dagin is quoted saying, ““Do you know how much retouching was on that?” He asked. “But it was great to do, a challenge, to keep everyone’s skin and faces showing the mileage but not looking unattractive.” This mistake created negative publicity for the campaign and people began to see the ads as fake. (http://www.businessweek.com/the_thread/brandnewday/archives/2008/05/surprise_doves.html) A lesson that can be learned from the Dove Real Beauty campaign is that it is important to market your client and their products in a way that stands out from the pack. But it is even more important to do it ethically. A campaign must never lie to its target audience. When Dove promised that its advertisements had never been touched-up, they should have kept their word.

March 2, 2009 at 4:23 PM Katherine said... This comment has been removed by the author. March 2, 2009 at 5:20 PM Katherine said...

Katherine Matz Just like most advertising campaigns, I feel Dove has its good and bad points. Many women feel that the ads were effective because they portrayed “real” women. In reality, they did show women that look different than in most ads, but that is the reason Dove’s ads stood out; they were unique. From a marketing stand point, Dove did an unbelievable job in selling its brand and products. Through the use of marketing research, Dove found that 91% of the women surveyed felt that the media and advertising need to do a better job of representing realistic images of women over 50. Dove used this statistic to create an effective campaign. Ultimately, the message behind Dove’s campaign is positive. It challenges false perceptions of beauty and seeks to help women with self-esteem issues. The campaign probably has had a positive effect on the self-esteem of women all over the world. However, people only see what they are given and have the tendency to ignore what’s below the surface. It was revealed that even the “real” women in the ads were retouched. Also, many people may be supporting Dove, but they are unaware that it is owned by Unilever, who is responsible for the scandalous Axe body spray ads where women are portrayed as sex objects. In the introduction of this case study it was even noted that, “Unilever prides itself on advertising, announcing in 2002 a multi-million dollar advertising alliance with AOL Time Warner.” After reviewing all of the case studies so far, it has come to my attention to be wary of campaigns run by for-profit organizations and corporations. After seeing the campaign, women all over the world believe in the positive aspects Dove’s message. Maybe that’s what Dove was going for, but the authors of the case study informed that initially, “it was a crowded market and Dove wanted to separate itself from the other companies and brands to generate higher sales.” While there may be some good in the messages, it is important to know the ultimate motive behind them.

March 2, 2009 at 5:22 PM PSU PR Student said...

Brandon Bernola First of all, these numbers are absolutely ridiculous. 2% of women describe themselves as beautiful. What’s that all about? Women are too hard on themselves. I always hear women say that they don’t dress up and get all pretty to impress guys; they do it to impress girls. This is one reason why I will never truly understand women. I think if women actually cared what guys thought instead of other girls, this world would be a lot less hostile. Guys think girls are beautiful no matter what they do. For instance, I think my girlfriend is prettiest when she first wakes up in the morning. It may sound like I’m joking, but it’s true. And when I tell her that’s when I think she is the prettiest, she get all upset and says, “So I put on make-up and get dressed all nice and try so hard and you think I’m prettiest in the morning? You’re such an asshole Brandon!” However, what she doesn’t realize is that she does all of that stuff for other girls. I could care less if she had a Prada purse or a pair of UGG boots, but it’s pointless to argue about it. Also, the pressure that women receive to look pretty from TV and magazines is ridiculous. They compare themselves to the most beautiful people in the world. It isn’t fair for them because it hurts their feelings and it isn’t fair to guys because it makes the girls all crazy. It is a lose lose situation and I don’t think it is ending any time soon. I found a new study that has now revealed moderately heavy women are more likely to lower the onlooker’s self esteem, contrary to the existing assumption. Looking at thin models has in fact been found to raise a woman’s self esteem. The results of this interesting study can be found in the Journal of Consumer Research. I don’t know how much I believe this study, but I thought it would be interesting to throw in here. However, I really liked this Dove campaign. We looked into in my COMM 205 and I think it is a pretty good idea. Women need to feel good about themselves the way they are and not try to impress anyone. I know that is easier said than done, but I mean it.

March 3, 2009 at 8:58 AM Sara Oxfeld said... This comment has been removed by a blog administrator. March 3, 2009 at 11:26 AM PSU PR Student said...

Sara Oxfeld A new New Yorker story about Pascal Dangin, the world's "premier retoucher of fashion photographs," contains this tidbit on Dove's campaign, which ostensibly celebrates authentic, unadulterated womanhood: "It is known that everybody does it, but they protest," Dangin said recently. "The people who complain about retouching are the first to say, 'Get this thing off my arm.' " I mentioned the Dove ad campaign that proudly featured lumpier-than-usual "real women" in their undergarments. It turned out that it was a Dangin job. "Do you know how much retouching was on that?" he asked. "But it was great to do, a challenge, to keep everyone's skin and faces showing the mileage but not looking unattractive." This is something I found interesting when I was researching after I read the case study. I am someone who is definitely influenced by what celebrities eat, drink, and wear as is a large majority of women in today's society. After seeing the DOVE campaign, i applauded their efforts to display real women. However, it was interesting that while these women were larger than the average size celebrity they had no cellulite, no large imperfections. It makes me think that these women had to have been photoshopped. While these women may have in fact be photoshopped...the idea behind the campaign made me go out and buy their products. it makes me wonder, was this there intention or did they really just want to empower women.

March 3, 2009 at 11:28 AM PSU PR Student said...

Melanie Loomis It’s impressive that a beauty company such as Dove took the initiative to change societal views towards beauty. As a sophomore, I took an anthropology class and for a large portion of it we studied why beauty trends happen. A lot of time, a society views beauty based on economic standards. In the 1950’s, it was an era coming out of war and food rations. The “Marilyn Monroe” body type (her dress size ranged from a 12-16; deemed fat in today’s society) was viewed as desirable because it showed she had money to buy food. Also, being tan during that era for whites labeled someone as poor because it meant they had to work outdoors in the lower to middle class. Clearly- standards have changed and economics still play a role in why generations view beauty different. Today- tanning among the white population is seen as a luxury because of the current economic condition. Coming off of such economically prosperous years in the 1990’s and plunging into a recession could dramatically change the image of skinny into a person who can’t afford food and is not desirable. In prior years, skinny has been a sign of being able to afford gym memberships and high quality nutritious foods. The body size image is starting to change and I wonder whether it has to do with these beauty industry funded campaigns as a foresight into economic times like this or the campaign itself. A great radio clip to listen to regarding this anthropology viewpoint linking beauty to economics is linked below: http://www.thetakeaway.org/tags/anthropology/ (click on Stephen Dubner’s “Beauty Premium” ½ way down the page)

March 3, 2009 at 1:44 PM Kelly McNulty said...

Kelly McNulty I originally liked the angle Dove took on their advertising campaign, and I thought it was really refreshing to see "real" women being portrayed as opposed to models, who most women can't relate to. Like Seth Stevenson wrote in his 2005 article, "hen tush comes to Dove", "Beauty-product marketing has almost always been aspirational: I wish I could look like her … perhaps if I buy this lip gloss, I will! But Dove takes a wildly different approach: That chick in the ad sort of looks like me, and yet she seems really happy and confident … perhaps if I buy this Dove Firming Cream, I'll stop hating myself!" He also made the point that buying Dove products was like casting the vote for curves in advertising. And although women may not dislike themselves and think that Dove products will completely change them, Stevenson did make the point that the campaign does still play on women's insecurities. No, these women may not be stick thin, but they also don't have any cellulite either, so they still don't look like "real" women. I don't know one woman who doesn't have at least a little cellulite, myself included, but you don't see that advertised in the Dove campaign. Ultimately, I think it was great to see different types of women portrayed in the Dove ads, but I don't necessarily think these were "real" women either, and I think their campaign was a smart way to reach out to actual real women in the world and sell a product.

March 3, 2009 at 2:47 PM PSU PR Student said...

Brian Heenan First off, as a guy, I obviously have not been exposed to the Dove Beauty campaign as much as women have. Dove obviously targeted women and women's media outlets such as women's magazines, women's stores and advertising on primarily women-viewed TV programs. But like Brandon mentioned, I was shocked to read that only 2% of the women surveyed would consider themselves as beautiful. That is a horrible statistic and it says something about women, as well as how the media portrays them. I think women, without the help from the media, are already way too critical of themselves and their peers. I grew up with two older sisters who stared at themselves and each other in the mirror for hours. No matter what, there was always something wrong. And now, I have to deal with my girlfriend who is even worse than my sisters were. Which makes me wonder if women look in different mirrors than men do? Because I can see the beauty in women all around me, but it seems that they can’t see it at all. But I don’t think women are solely to blame. The media obviously plays a huge role in telling these women what beauty actually is. The standards they set are unreachable. Their definition of beauty is way too specific and narrow. If you’re not tall, skinny, and tan, with great hair, beautiful skin and a sparkling smile…you’re not beautiful in the media’s eyes. Which is why Dove’s Beauty campaign was such a wonderful idea. The goal to make women feel beautiful and boost their self-esteem was necessary in changing societies unrealistic beauty images. The successful campaign has widened beauty’s definition and the 2% of women who felt they were beautiful has certainly seen an increase, and rightfully so. So I hope this trend continues and women can start looking in the same mirror that us men look at.

March 3, 2009 at 4:35 PM PSU PR Student said...

Shin Yoshida I knew about the Dove’s Real Beauty Campaign from one of my job application essays that I wrote before. In the essay, I mentioned about the controversy between the Dove and Axe products, which are both made from the same company, Unilever. While Dove aimed for women’s support, Axe was targeted to young men who are seeking a “mating game.” The famous commercials featuring sexually appealing girls rushing eagerly towards a man, who sprays Axe, became a phenomenon in the ad world. The public who viewed the Axe commercials were implemented with a strong image that Axe products would attract the girls irresistibly. At the same time, it created a public image that portrayed women appearing in the Axe commercials as “sexual objects.” (http://www.businessweek.com/magazine/content/07_27/b4041401.htm) The campaign for Axe, like the Dove’s Real Beauty Campaign, was suited perfectly for a certain public audience. However, the problem arose when the public realized that both products were created under the same company. While Dove continued to implement the Campaign for Real Beauty, Axe’s campaign caused disgruntlement by sending an opposite message to the public. I believe that Unilever was able to commit their corporate social responsibility by launching the Real Beauty Campaign. But in the end, it all comes down to the question of whether they were able to increase the sales of Dove beauty products. Since both Dove and Axe are aiming for different target publics, it is inevitable that one side could create a controversial message to the other side. In the case of Axe, the product wasn’t telling the women to become sexually attractive like how they appeared in the commercial. Its main purpose was to provide young men self-esteem by having confidence to interact with women. In my opinion, since both brands are sharing the same value of “self-esteem,” it is important to show respect to each other in their campaign. While Dove gained wide support from their Real Beauty Campaign, Axe should have emphasized “self-esteem” as part of their value in the campaign. Rather than showing sexually appealing women in the commercials, it is preferable if they can add contents that could portray young men’s self-reliance to women at the same time. In this way, both brands could maintain different messages and have mutual value in their campaign at the same time.

March 3, 2009 at 4:55 PM Han said...

In a transfigured world where unattainable anorexic silhouettes and wrinkle-free Botox expressions populate our media industry, it is not surprising to hear that some women feel insecure with their image. But, the fact that only 2% of women in our society view themselves as beautiful is truly a disgrace. It just goes to show how materialistic and superficial our modern society has become. After hearing of the efforts of the Dove campaign, I am glad that there is a company out there that has the guts to not only go against the grain of traditional “idealistic” marketing; but more importantly, reach out to its “real” audience. On an ethical note and in my personal opinion, Dove should hands down win a Grammy in the world of corporate social responsibility. Not only have they given women and young girls a boost in self-esteem and pride, but the road to recovery for their confidence has also been ignited. It’s apparent that the campaign has generated much success, increasing sales 700 percent in Europe and in the United States in the first six months. One of the strengths that I’ve noticed about this campaign is Dove’s impeccable approach in researching its target audiences and capitalizing from its results. Since the campaign has been launched, Dove has conducted numerous global and national studies. “The Real Truth About Beauty: A Global Report,” covered an extensive audience evaluating various viewpoints from 3,200 women in 10 different countries; thus, incorporating the global markets. Understanding your demographics can be essential in creating efficient messages, as demonstrated throughout this campaign. Furthermore, I thought Dove took realistic and effective measures in implementing multiple phases of their campaign, targeting both older women and younger girls who visualize themselves as different from the ideal beauty stereotypes.

March 3, 2009 at 9:44 PM Michael said...

To risk making myself vulnerable: I don't think the fact that Dove is under the same umbrella as Axe really makes any difference in the message that the Dove "Real Beauty" campaign was delivering. I'll admit… it may seem a little hypocritical that Axe is depicting "beauty" in the complete opposite way as Dove. However, I’d argue that it’s just part of human nature to have a schizophrenic persona. Every single one of us has a different face for every situation. Would you stop watching films about romance if you know that those studios also produced pornography under different names? Smut films are cheap and tasteless and make money. Axe is Unilever’s “smut”. If I were working for Dove, I’d want to make sure that whatever photographers are worked with aren’t loose cannons like Pascal Dangin seems to be. Apparently, almost immediately after Dangin’s comments appeared in the New Yorker, Unilever issued a corrective statement. According to an article on nymag.com, “In a statement from Unilever, Dangin asserts his quote was taken out of context and he did not work on the 2005 Real Women campaign, but only the Pro-Age campaign in 2007, for which he maintained the women's natural beauty. He says he only removed dust and performed color correction.” However, it seems that even if this response is correct, the damage had already been done. The “Real Beauty” campaign will forever be blemished by this claim of airbrushing and computer magic. I am not sure if they’ve already done something like this, but Dove may want to completely re-shoot parts of the Real Beauty campaign or whatever they intend to continue with and make sure that absolutely no “dust removal” or “color correction” is done. Their message is too important to let something like claims of airbrushing discredit it.

March 3, 2009 at 10:01 PM Jess said...

Jess Mikula I think Dove's Real Beauty campaign is brilliant. In a market where companies thrive on telling women what products they need to buy in order to attain the unattainable definition of beauty, this company did the exact opposite. Dove researched the female market and used that research to great advantage. They could have easily played into women's insecurities, but they didn't. This campaign is effective. It is refreshing, new and sticky. By taking the non-traditional approach to the image of beauty, Dove created memorable commercials with which its audience can actually identify. The increase in Dove's sales is an excellent indication of that success. They attracted new customers--myself included--with the new campaign. Obviously this one campaign isn't going to change the concept of beauty throughout the entire advertising industry, but it does show progress. More companies should take a step forward to eliminate stereotypes of body image. And it wouldn't hurt if a super model was a size 10/12, either. Nothing is going to change women's perceptions of beauty until a size 2 isn't the ideal. I know the "real" women were still all retouched before the Dove ads were released, and I'd actually be interested to see the original versions. I saw a feature in a women's magazine (I think it was Cosmo, but I don't read religiously enough to remember) that showed celebrities without makeup. I think this should be done more. Humanize the untouchables, and I guarantee more than 2% of women will consider themselves beautiful.

March 3, 2009 at 11:13 PM Ellen said...

I think that the most interesting aspect of this campaign is how it does not advertise Dove products. No shampoo or lotion or body wash is explicitly featured. It advertises loving the skin your in and loving yourself for who you are. Hopefully this campaign would lead to a "mutual appreciation" between the customer and the company (which hopefully would lead to sales). Fortunately for Dove, this clearly worked. Not only did Dove product sales increase, but people looked upon the company with increased favor. "Dove is the brand that knows me, that gets that I'm not a supermodel, that loves REAL women." I can clearly remember conversations about these ads and the respect that Dove has for women. Unfortunately, as many have said, Unilever's messages are not consistent. Their Dove ads feature women of all shapes and sizes, yet they still sell sex in Axe ads and still sell skin lighteners. A wider exposure of this information might lead to a serious backlash against Dove because its clear that the ads were created to simply move product (which, of course, is natural). Dove appealed to women's vulnerability with issues of weight and positioned themselves as someone who "gets it." If people are made aware that the campaign was purely profit driven, the company that "gets it" is just another scummy company. Just a thought.

March 4, 2009 at 6:55 AM Anonymous said...

There is a wonderful internet series (five episodes, 10-15 minutes each, beautifully shot) that will debut the end of June 2009. It is a dramedy-soap about the lives, loves and challenges faced by four women at various stages of life (ages range from late twenties to fifties). The series embraces many of the same issues celebrated in Dove’s Campaign For Real Beauty”. Check out the promotional trailer at www.chapincirlce.tv

June 16, 2009 at 7:23 PM Hanna said...

The women’s are too much satisfied with the dove campaign. The dove campaign for real beauty started with image of love handled. natural skin care products

September 22, 2009 at 2:13 AM Anonymous said...

Hello !.
You re, I guess , perhaps curious to know how one can manage to receive high yields .
There is no need to invest much at first. You may commense earning with as small sum of money as 20-100 dollars.

AimTrust is what you need
The firm represents an offshore structure with advanced asset management technologies in production and delivery of pipes for oil and gas.

It is based in Panama with structures everywhere: In USA, Canada, Cyprus.
Do you want to become really rich in short time?
That`s your chance That`s what you wish in the long run!

I`m happy and lucky, I began to take up real money with the help of this company,
and I invite you to do the same. If it gets down to choose a proper partner who uses your funds in a right way - that`s it!.
I take now up to 2G every day, and my first deposit was 1 grand only!
It`s easy to join , just click this link http://lyqaqyty.freecities.com/qorapo.html
and go! Let`s take our chance together to become rich

December 15, 2009 at 9:23 PM Anonymous said...

miley cyrus nude [url=http://www.ipetitions.com/petition/mileycyrus]miley cyrus nude[/url] paris hilton nude [url=http://www.ipetitions.com/petition/parishilt]paris hilton nude[/url] kim kardashian nude [url=http://www.ipetitions.com/petition/kimkardashian45]kim kardashian nude[/url] kim kardashian nude [url=http://www.ipetitions.com/petition/celebst]kim kardashian nude[/url]

January 6, 2010 at 12:24 PM Anonymous said...

Hello!
You may probably be very curious to know how one can make real money on investments.
There is no initial capital needed.
You may begin earning with a money that usually goes
on daily food, that's 20-100 dollars.
I have been participating in one project for several years,
and I'm ready to share my secrets at my blog.

Please visit blog and send me private message to get the info.

P.S. I earn 1000-2000 per day now.

http://theinvestblog.com [url=http://theinvestblog.com]Online Investment Blog[/url]

January 28, 2010 at 12:41 AM Anonymous said...

Reading these kind of posts reminds me of just how technology truly is something we cannot live without in this day and age, and I can say with 99% certainty that we have passed the point of no return in our relationship with technology.

I don't mean this in a bad way, of course! Societal concerns aside... I just hope that as technology further advances, the possibility of transferring our memories onto a digital medium becomes a true reality. It's a fantasy that I dream about all the time.

(Posted on Nintendo DS running [url=http://cryst4lxbands.sosblog.com/-b/Will-the-R4-or-R4i-work-b1-p2.htm]R4i DS[/url] FFV2)

February 8, 2010 at 2:21 AM Anonymous said...

hi there people. I'm honestly into shoes and I had been searching for that exact brand. The prices as regards the sneakers are approximately 310 pounds on every site. But for all I bring about this site selling them for the benefit of half price. I absolutely like those [url=http://www.shoesempire.com]prada sneakers[/url]. I will definetly order those. what can you tell me about these?

February 24, 2010 at 4:48 PM Anonymous said...

hi there fellas. I'm actually into shoes and I have been searching as far as something that meticulous model. The prices for the velcros are all over 350 dollars everwhere. But completely I bring about this location selling them for the benefit of half price. I in reality love those [url=http://www.shoesempire.com]prada sneakers[/url]. I will definetly order those. what can you say about it?

February 24, 2010 at 5:31 PM Anonymous said...

Hello. And Bye.

March 2, 2010 at 3:06 AM Herrien said...

Nice post, thanks for sharing this wonderful and useful information

with us.

Green Tea Weight

Loss

March 10, 2010 at 7:52 PM Anonymous said...

good morning people. I'm really into shoes and I was looking for the sake of that particular model. The prices due to the fact that the velcros are all over 350 bucks on every page. But definitively I base this area selling them someone is concerned half price. I really like those [url=http://www.shoesempire.com]gucci sneakers[/url]. I will absolutely buy those. what can you tell me about these?

March 15, 2010 at 8:08 PM Anonymous said...

good day ppl. I'm actually into shoes and I was searching for the sake of that meticulous model. The prices seeking the velcros are around 330 bucks on every page. But finally I bring about this area selling them for half price. I exceptionally like those [url=http://www.shoesempire.com]gucci sneakers[/url]. I will probably order those. what can you tell me about these?

March 15, 2010 at 8:40 PM Anonymous said...

hi friends. I'm honestly into shoes and I had been searching for the sake of that particular brand. The prices due to the fact that the boots were approximately 210 pounds everwhere. But definitively I bring about this site selling them as a remedy for half price. I exceptionally love these [url=http://www.shoesempire.com]gucci sneakers[/url]. I will absolutely purchase these. what can you say about it?

March 16, 2010 at 12:13 AM Acai Berry said...

Nice post Its good to read your post. Very informative i love it.

May 12, 2010 at 11:41 PM bonus bet365 said...

great post!

June 4, 2010 at 4:28 PM cupa mondiala 2010 said...

i love this article!

June 8, 2010 at 7:02 AM Sara N He said...

Great post! Thanks for sharing

................
USDA recommends you eat 15 Antioxidant Compounds a day… And Acai has Sixteen compounds all in that one little berry! (At the least!)

Best Weight Loss Tips
Loss Fat Fast
About Acai Berry Diet
How to Burn Fat Fast
Acai Berry and Colon Cleanse Free Trial
Does Acai Berry Really Work
Acai Berry Diet Plan
Weight Loss Diet
Rapid Weight Loss Pills
Acai Berry and Weight Loss
Side Effects of Acai Berry
Acai Berry Diet

June 18, 2010 at 10:09 AM biletul zilei said...

nice post!

June 29, 2010 at 3:36 PM riscurile pariurilor said...

good post!

July 1, 2010 at 12:56 PM Anonymous said...

Howdy

This is for the ladies searching to get rid of thigh cellulite,

Getting clear of thigh cellulite is not really tough if you understand what you require to do. Never spend your hard earn money on all varieties of products lotions and skin gels. some of them may assist you to reduce the look and feel of cellulite following few months, however it would not control cellulite, only approach to control cellulite look and feel is merely by some straightforward exercise, one of this most efficient workouts is presented on this video clip.


[url=http://www.cellulite-end.com/exercises-for-thigh-cellulite]Get rid of Thigh cellulite [/url]

July 3, 2010 at 12:46 PM Anonymous said...

Hello there

This is truly for the girls hoping to get free of thigh cellulite, Getting clear of thigh cellulite is normally not difficult if you

learn simply what exactly you need to do. You should not spend your hard earn dollars on all types of products lotions and skin gels. a number of of them may support you to minimize the appearance of cellulite following few months, nevertheless it won't control cellulite, only procedure to deal with cellulite look and feel is merely by a few straightforward exercise, one of the actual most useful work outs is found on this video tutorial.

[b][url=http://ezinearticles.com/?Best-Cures-and-Remedies-to-Get-Rid-of-Cellulite&id=4406827]Best Cure For Thigh Cellulite [/url][/b]

July 4, 2010 at 1:25 PM Anonymous said...

Howdy,

In case you are a woman who stressed out form cellulite,Should you have already been applying just about every kind of product or services under the sun and still have not really experienced outcome you deserve you may assume that getting free of cellulite is difficult. You can't be far more further from the real truth, In case you are looking for a magic ointment you should have figured out the fact that there is absolutely no such a thing, The most excellent approach to help reduce cellulite and keep them from returning back is actually just simply by carrying out few Proven exercises for about 20 mitutes a day that reduce cellulite, overall tone and firm your thighs.

If you love to Find out a proven technique. This definitely will be the Best cure for thigh cellulite.

July 6, 2010 at 5:31 AM Anonymous said...

Hey,

Seriously any 1 discover exactly where i might discover some good knowledge regarding just how to get clear of cellulite? I found this particular site, They state to have some fine information, i was still not really confident about what to do,

Cellulite on my thighs look seriously dreadful, i applied some product for about about three months however no solid outcome, In case any 1 discover any website or a solution superior as compared to this 1 in this particular web page wish you let everyone know,

If not i may have to see regarding there system,

[b] [url=http://www.cellulite-end.com]www.Cellulite-end.com [/url][/b]

July 12, 2010 at 7:18 PM Anonymous said...

Hey,

Does any 1 know where i can uncover some great info concerning how to get free of cellulite? I discovered the following web-site, They promise to have some fine details, i am still not positive about what to do,

Cellulite on my thighs seem truly dreadful, i used some product for about a few months still no sound results, If perhaps any one discover any web-site or a product or service superior compared to this 1 in this internet site remember to let me know,

If not i could possibly have to look at relating to there solution,

[b] [url=http://www.cellulite-end.com]www.Cellulite-end.com [/url][/b]

July 12, 2010 at 7:27 PM Anonymous said...

Hello,

Can any one already know exactly where i can easily come across some good knowledge regarding how to get clear of cellulite? I discovered the following internet site, They promise to have got some very good info, i was still not really confident about what to do,

Cellulite on my thighs look seriously bad, i used some ointment for about a few months however no solid effects, If any 1 know any web page or a solution greater as compared to this one in this particular web-site wish you let everyone know,< vgfgzvvg. uggs à venda para mulheresbr />
If not i might have to see relating to there product,

[b] [url=http://www.cellulite-end.com]www.Cellulite-end.com [/url][/b]

July 12, 2010 at 7:36 PM
australië ugg

zijn waterdicht
vente de gants ugg
venda de luvas ugg
ugg erin
stivali in pullover ugg

amsterdampodotherapie.nl Amsterdampodotherapie.nlsimilar sites

podotherapie amsterdam goslau

amsterdam podotherapie goslau heeft meer dan twintig jaar praktijkervaring in de behandeling van de meest voorkomende voetklachten. Taal: N/A

Categorieën: Health > Alternative And Natural Medicine
Tags: amsterdam therapie contact route adres
    • AD
    • 1
      praktijk crouwel in amsterdam : uw praktijk online ( )

    • 2
      podocentrum amsterdam

      Podocentrum Amsterdam

    • 3
      praktijk amsterdam coaching & therapie

      PRAKTIJK AMSTERDAM coaching & therapie

    • 4
      fysioplus heeft 3 fysiotherapiepraktijken in amsterdam (zuid, rivierenbuurt, slotervaart) - fysioplus

      fysioplus is dé amsterdamse specialist in fysiotherapie en herstel voor mensen, die actief sporten, met bekkenproblemen of die revalideren na ziekte of blessure.

    • 5
      supervisie amsterdam - supervisie coaching therapie

      Navigation Supervisie | Coaching | Focussen  

    • 6
      fysiotherapie keizersgracht in amsterdam : uw praktijk online ( fysiotherapie-manueeltherapie-haptonomie )

      fysiotherapie-keizersgracht.nl

    • 7
      home

      runningtherapie is een rustige duurloop waarbij je geen prestatie hoeft te leveren, maar plezier beleeft aan de inspanning. je wordt begeleid en gecoacht door een runningtherapeut.

    • 8
      eetcafé carel's 3 amsterdam

      Welkom bij Eetcafé Carel's 3

    • 9
      garage molenpad - amsterdam

      welkom op website van: parkeergarage Molenpad molenpad 16 1016 GM Amsterdam telefoon: 020-6235125 fax: 020-5289307 E-mail: garagemolenpad...

    • 10
      Amsterdam Fysio | Fysiotherapie Amsterdam | U bent van harte welkom!

      Amsterdam Fysio is een grote fysiotherapiepraktijk in Amsterdam Centrum, waar u voor allerlei vormen van therapie terecht kunt, zoals fysiotherapie, manueel therapie, zwangerschapsbegeleiding, kinderfysio, kinesis, acupunctuur en meer.

    • AD
    • 11
      Eerstelijns psycholoog Gladys Gorissen | Amsterdam

      Als eerstelijnspsycholoog biedt Gladys laagdrempelige psychologische zorg in haar praktijk in Amsterdam.

    • 12
      fysiotherapie haptotherapie dryneedling fysio fitness kinesiotaping manuele therapie lymfedrainage mckenzie therapie sport fysiotherapie voetreflex therapie oud zuid amsterdam

      groepspraktijk oud zuid fysiotherapie amsterdam

    • 13
      stucadoors amsterdam - stubowa te amsterdam

      stucadoors amsterdam stubowa, stukadoors en afbouwbedrijf in amsterdam heeft een uitstekende service. dit stukadoor en afbouwbedrijf biedt vele diensten.

    • 14
      amsterdam nei therapie

      amsterdam nei therapie: nei is een unieke methode om onverwerkte incidenten, trauma’s, fysieke en emotionele klachten op een snelle aan te pakken en definitief op te lossen. hiervoor zijn geen lange praatsessies nodig en de cli�nt hoeft niet opnieuw de onverwerkte incidenten te beleven.

    • 15
      natuurgeneeskunde: praktijk chrysoliet te amsterdam en den haag

      natuurgeneeskunde amsterdam : natuurgeneeskundige praktijk chrysoliet te amsterdam en den haag

    • 16
      intro

      schoonheidsspecialiste in Amsterdam gespecilaiseerd in wenkbrauwen gezichtsbehandelingen, harsen, epileren, massage, en agenda on line.

    • 17
      tanja's schoonheidssalon amsterdam- tanjanailsandmore.nl

    • 18
      amsterdam business center

    • 19
      home

      amsterdam vuurwerk lauts bijna altijd vuurwerk in voorraad tot de laatste verkoopdag 20.00 uur bethanienstraat 24 bij de nieuwmarkt

    • 20
      Homepage Amsterdamse Schoolnamen

      Homepage Amsterdamse Schoolnamen.

    • 21
      zoek uw praktijk online - pharmeon in amsterdam : uw praktijk online ( uw praktijk online, fysiotherapie, paramedici, website, webshop )

    • 22
      onzecatering.nl - b&b lunchrooms & catering te amsterdam

      Kom eens langs in onze een van onze lunchrooms! Elke dag verse broodjes en keuze uit diversen smoothies, fruitdrankjes, groene salades en...

    • 23
      stomerij multi-clean, al meer dan 30 jaar een betrouwbaar adres te amsterdam.

      stomerij multi-clean, al 30 jaar een betrouwbaar adres te amsterdam.

    • 24
      fysiotherapiepraktijk kraaijvanger in amsterdam : uw praktijk online ( fysiotherapie amsterdam, manueel therapeut, sportfysiotherapie, mckenzie, neurologische aandoeningen, functionele training, voetreflexzonetherapie )

    • 25
      the old amsterdam route, free city walk through the centre of amsterdam

      free walking route and map the old amsterdam route through the city centre of amsterdam.

    • 26
      lekkerebroodjes.nl - b&b lunchrooms & catering te amsterdam

      start

    • 27
      Leven In Beweging - Emotioneel lichaamswerk.

      Bij deze lichaamsgerichte therapie staan adembeweging, lichaamsbeeld en tonusregulatie centraal.

    • 28
      praktijk voor podologie en podoposturaal therapie margriet raaijen

      margriet raaijen is zowel podoloog als podoposturaal therapeut en behandelt iedereen met voetproblemen of klachten die voortvloeien uit het niet goed functioneren van de voeten. bepaalde groepen cliënten vormen een extra punt van aandacht zoals ouderen, diabetici, reumatici, sporters en kinderen. kernwoorden zijn: maatwerk en kwaliteit.

    • 29
      de reiger | amsterdam

      De Reiger Geschiedenis De Jordaan Eerlijk Eten Contact ontwikkeld door EZDG

    • 30
      katsu coffeeshop & gallery

      katsu.nl

    • 31
      404 not found

      Sport Zuiver

    • 32
      ��nvistw��vis - visrestaurant - amsterdam

      Op veler verzoek: Woensdag Mosseldag (naast de gewone kaart)

    • 33
      stanley dealer locator | amsterdam, netherlands

      zoek een stanley verkooppunt in uw omgeving en bereken de routebeschrijving.

    • 34
      huisartsenpraktijk kuiper, kuiperstraat 151 a, amsterdam

      huisartsen ubbens, statius muller, vrouwelijke huisartsen

    • 35
      anthos amsterdam

      anthos.nl

    • 36
      info - stuffers bewaking amsterdam

      Index Mobiele surveillance Transportbeveiliging Services

    • 37
      administratie adres zwiersenrobbers - groep - amsterdam

      administratie adres zwiersenrobbers in amsterdam. gezondheidscentrum, singel 108 amsterdam

    • 38
      goedkope uggs laarzen|ugg laarzen outlet

      kom naar ugg laarzen outlet winkel om goedkope uggs laarzen, meer en meer uggs klaring sale, snelle aankomst australiã« ugg laarzen op de klaring te kopen.

    • 39
      Rainarai

      Rainarai Westergasfabriek

    • 40
      scherpaangekocht -

      Het Korhoen Zoek uw woning

Amsterdampodotherapie.nl Vergelijkbare Pagina’s volgens Bezoekersaantallen



Amsterdampodotherapie.nl Vergelijkbare Pagina’s volgens Zoeken:

sites die bezoekers krijgen via dezelfde zoekwoorden als Amsterdampodotherapie.nl:

Amsterdampodotherapie.nl Vergelijkbare Pagina’s volgens Onderwerp

bekijk top pagina’s voor de meest relevante onderwerpen van Amsterdampodotherapie.nl:

'amsterdam'
see top sites for this topic
  
  • booking.com

    booking.com booking.com

    Big savings on hotels in 65,000 destinations worldwide. Browse hotel reviews and find the guaranteed best price on hotels for all budgets.
    View Similar Sites
  • pathe.nl

    pathe.nl pathe.nl

    Pathé cinemas heeft bioscopen in Amsterdam, Rotterdam, Den Haag, Eindhoven, Helmond, Groningen en Utrecht. Op de website vind je de actuele filmagenda
    View Similar Sites
  • uva.nl

    uva.nl uva.nl

    De UvA is de grootste universiteit van Nederland met ruim 30.000 studenten, verdeeld over zeven faculteiten.
    View Similar Sites
  • vu.nl

    vu.nl vu.nl

    De VU is een maatschappelijk betrokken onderzoeksuniversiteit, in Amsterdam, in het hart van het internationale zakencentrum de Zuidas.
    View Similar Sites
'therapie'
see top sites for this topic
  
  • telethon.fr

    telethon.fr telethon.fr

    participer en faisant des dons en ligne c'est aider les chercheurs et les malades ã  faire un pas de plus vers la guã©rison. rendez-vous sur le formulaire de dons.
    View Similar Sites
  • heilpaedagogik-info.de

    heilpaedagogik-info.de heilpaedagogik-info.de

    Fachwissen rund um Heilpädagogik. Förderung und Therapie, Behinderungen, Psychomotorik uvm. Außerdem Elternratgeber, Forum, Termine ...
    View Similar Sites
  • qimeda.de

    qimeda.de qimeda.de

    Fakten zu Gesundheit, Krankheiten, Symptomen, Untersuchungen, Therapie und Operation. | Ärzte, Therapeuten, Optiker, Kliniken und Apotheken suchen.
    View Similar Sites
  • medisana.de

    medisana.de medisana.de

    Seit rund 30 Jahren und heute gehört MEDISANA zu den führenden Spezialisten in der Gesundheitsvorsorge. Wir operieren im Home Health Care-Markt und arbeiten kontinuierlich an der Weiterentwicklung, Herstellung und Vermarktung von Gesundheitsprodukten.