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O que faz uma boa logomarca? Uma boa logomarca é distinta, adequada, prática, gráfica, de forma simples e que transmite uma mensagem pretendida. Há cinco princípios que você deve seguir para garantir isso, são eles...

Uma logomarca efetica é(sem ordem de importância):

1. Simples


Uma logomarca simples permite o fácil reconhecimento e permite que a logomarca seja versátil e memorável. Boas logomarcas possuem características originais, sem ser carregada.

No colégio, em meados da década de 70 um instrutor me apresentou ao "seja simples e estúpido" do design. Isso não transmite uma concepção muito importante. Logos simples são facilmente reconhecidos, incrivelmente memoráveis e mais eficaz na transmissão das exigências do cliente. Uma logomarca refinada e destilada também vai chamar a atenção de um espectador que passa pela rodovia a 70km por hora. Nas embalagens nas prateleiras apinhadas de uma loja, ou em qualquer outro veículo utilizado para publicidade, marketing e promoção. Lembre-se, com base na marca extremamente eficaz a nível internacional do maior fabricante de tênis do mundo é uma vírgula muito simples.

~ Jeff Fisherverdrawn.

2. Memorável


Seguindo de o princípio da simplicidade, temos o da memorização. Uma logomarca eficaz deve ser memorável, e isto é conseguido através de uma simples, mas adequada, logomarca.

Você pode estar interessado em alguns exemplos de logomarcas ruins.

Para surpresa de muitos, o assunto de uma logomarca é de importância relativamente pequena, e até mesmo a adequação de conteúdos nem sempre desempenha um papel significativo.

Isto não implica que a adequação seja indesejável. Ela indica apenas que no relacionamento entre um símbolo e o que ele simboliza é muitas vezes impossível de alcançar e, sob certas condições, censurável. Ultimamente, o mandato no design de logomarcas, ao que parece, é que elas sejam distintas, memoráveis, e limpas.

~ Paul Rand

3. Intemporal


Uma boa e efetiva logomarca deve ser intemporal - ou seja, deve resistir ao tempo. A logomarca continuará a ser efetiva em 10, 20, 50 anos?

Deixe as tendências para a indústria da moda - tendências vêm e vão, e quando você está falando sobre a mudança de uma calça jeans, ou na compra de um vestido novo, tudo bem, mas onde a sua logomarca está concentrada, a longevidade é fundamental. Não siga o pacote. Sobressaia.

~ David Airey


Provavelmente, o melhor exemplo de logomarca intemporal é a da Coca-Cola... se você compará-la com a logomarca da Pepsi abaixo, você pode ver o quão eficaz é a criação de uma boa logomarca, nunca perdará sua efetividade. Você consegue ver que a logomarca da Coca-Cola pouco mudou desde 1885? Esse é o design intemporal.

4. Versátil


Uma logoamarca eficaz deve ser capaz de trabalhar em uma variedade de mídias e aplicações. Por esta razão, a logomarca deve ser concebida em formato vetorial, para garantir que ela possa ser redimensionada em qualquer tamanho. A logomarca deve ser capaz de trabalhar tanto em formato horizontal, quanto vertical.

Pergunte a você mesmo: a logomarca continua efetiva se:
Uma forma de criar de uma logomarca versátil, é começar a desenhar em preto e branco. Isso permite um enfoque sobre o conceito e forma, ao invés da natureza subjetiva da cor. É preciso lembrar também os custos de impressão - quanto mais cores, mais cara ela será para a empresa em longo prazo.

Eu gosto de trabalhar primeiro em preto e branco para garantir que o logo vai ficar bem em sua forma mais simples. A cor é muito subjetiva e emocional. Isso pode nos distrair do princípio básico - dizem que se você ver o seu logotipo em todos os tons de vermelho, a cor pode ser a primeira coisa que você escolherá, e não a composição dos elementos do design. Eu não vou nem considerar apresentar sugestões de cores para um cliente para revisão antes de terem escolhido a logomarca final em preto e branco.

~ Patrick Winfield

5. Apropriada


O posicionamento da logomarca deve ser apropriado para a sua finalidade. Por exemplo, se você está projetando uma logomarca para uma loja de brinquedos de criança, seria necessário usar uma fonte infantil e um esquema de cores. Isso não seria tão apropriada para um escritório de advocacia.

É igualmente importante a necessidade de não mostrar o que uma empresa vende ou oferece como serviço. Logomarcas de carros não precisam mostrar carros, logomarcas computadores precisam mostrar computadores. A logomarca da Harley Davidson não é uma moto, nem a logomarca da Nokia é um celular. Uma logomarca é apenas para identificação.

Para provar isso, temos as 50 melhores logomarcas - 94% delas não descrevem o que a empresa faz.

Paul Rand uma vez disse:

Uma logomarca deveria ser auto-explicativa? Apenas pela associação com um produto, um serviço, um negócio ou uma corporação que tem um logotipo em qualquer significado real. Uma logomarca deriva seu significado e utilidade da qualidade daquilo que ela simboliza. Se a empresa é de segunda categoria, a logoamrca acabará sendo de segunda categoria. É temerário acreditar que um logotipo vai fazer o seu trabalho imediatamente, antes mesmo de uma audiência devidamente apropriada.

~ Paul Rand

E pra você o que faz uma boa logomarca?


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Comentários abertos! Não deixe de comentar!


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Muito bom! concordo plenamente com as observações acima. Sigo as mesmas linhas que foram colocadas na hora de procurar a forma ideal, 1 folha de papel e 1 lápis. Só depois que encontro a idéia que procuro, é que vou para o computador desenvolver. Fui!


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Joyce Az Elfreda

(160 Records Found)

Joyce Az Elfreda Videos (29)

Epic Meal Time: Kaiserschwarzenegger Protein Tank - Length: 03:03

Everything Wrong with Spider-Man 3 - Length:

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Furious Pete: One Man. One 20 Oz. Jar of Coconut Oil. - Length: 07:10

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Sunsites Video Tour - Length: 4:22

My drive from Elfrida to Tombstone - Length: 4:22

10023 N. Bell Road Elfrida, AZ 85610 - Length: 5:11

Elfrida Andree - Organ Symphony No.2 in E-flat major for organ and brass (1892) - Length: 20:11

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Here Comes Spring UGG TV Commercial Ad - Length: 1:09

Online Special Education Degree - Which School Is Best - Call Now: 1-888-422-1776 Now! - Length: 0:52

FIAT 500L TV Commercial `The Italians are Coming` Song by T Rex - Length: 1:00

Visit With A Cowboy - Length: 14:32

Three people shot in Elfrida, no suspects in custody - Length: 2:03

Sunsites Video Tour - Length: 4:22

My drive from Elfrida to Tombstone - Length: 4:22

10023 N. Bell Road Elfrida, AZ 85610 - Length: 5:11

Elfrida Andree - Organ Symphony No.2 in E-flat major for organ and brass (1892) - Length: 20:11

famous psychic mediums: Are they real ? - Length: 1:00

Here Comes Spring UGG TV Commercial Ad - Length: 1:09

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FIAT 500L TV Commercial `The Italians are Coming` Song by T Rex - Length: 1:00

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Email Marketing funciona ou é spam? Como enviar email para todos os contatos!

Como enviar email para todos os contatos! EMAIL MARKETING funciona ou é spam? É aquele email empresarial em grandes quantidades enviado pelo software email marketing.




email marketing foto

COMO ENVIAR EMAIL PARA TODOS OS CONTATOS!



EMAIL MARKETING USADO COM RESPONSABILIDADE


email marketing templates

Eu particularmente tenho ressalvas em relação ao email marketing ou qualquer outra forma de divulgação e propaganda como o telemarketing, principalmente porque com a tecnologia surgiram os modernos e temerosos software email marketing e email marketing tool que mandam emails automatizados, sedutores e em grande quantidade para um sem número de clientes e usuários e ensinam a enviar email para todos os contatos conseguidos através do cadastro de clientes. Existem muitas paginas de email marketing free, E as empresas ficaram taradas pelos email marketing templates e design que fazem um email personalizado e bonitinho...ai danou-se! Pois essa é uma forma muito fácil de atingir por email todos os contatos que quiser...
software email marketingPorém é um questão simples de entender: o marketing email só é considerado spam se o dono do email em questão recebe na caixa de mensagens propagandas ou mensagens de qualquer tipo que não AUTORIZOU RECEBER! O cilente precisa autorizar o recebimento do email marketing para que ele não seja considerado spam. Embora seja uma grande quantidade de mensagens ao mesmo tempo, ele pode dar a chance da pessoa escolher se quer receber ou não. Porém as empresas abusaram tanto dessa tecnica e não respeitam o usuário que hoje os emails tem até anti virus email e anti spam para evitar isso...Eu recebo centenas de mensagens por dia no meu mail de comentários e notificações do Google mas eu autorizei essas mensagens. Assim sendo, mesmo recebendo em grande volume, não são consideradas spam. Assim sendo, descobrir essa técnica de como enviar email não deve ser deixado de lado, e sim aperfeiçoado para inclusive dar mais resultados com menos esforço...


COMO EVITAR ENVIAR UM EMAIL MARKETING INDESEJÁVEL

no spam email marketing software
Mas muito longe de mim dizer que a tecnologia que possibilitou uma forma muito fácil de como enviar email pra todos os contatos que possui em um cadastro feito convenientemente não deve ser usado de forma sistemática. Como é inevitável o uso de qualquer email marketing software ou email marketing tool, ou ainda paginas de email marketing free, temos que prestar atenção, portanto, quando fomos preecher qualquer contrato com uma firma ou página da internet que necessite preencher qualquer cadastro que tenha que dar o email. Certifique-se que esteja a par da opção "receber email de notificação ou de propaganda" se quer ou não na sua caixa de mensagens as informações que estão expecificadas ali. Muitas pessoas preenchem contratos sem ler tudo ou mesmo acabam seduzidos por email marketing design ou email marketing templates bonitinhos e sedutores e sem querer assinalam um opção do qual vão se arrepender...Evitar enviar esse tipo de email ajuda bastante.
email marketing toolAssim sendo, respondendo a pergunta: email market funciona? Sim, assim como qualquer propaganda autorizada pelo cliente que não irrite e cause constrangimentos para o receptor. Resultados excelentes e um engajamento muito rápido e eficaz quando feito de forma consentida que deixam os profissionais que enviam o email marketing muito satisfeitos. Muitas vezes o email mkt, quando bem usado, pode ser uma excelente fonte de informação para o cliente que quer sabe mais sobre seu time de futebol, noticias e informações importantes.Embora infelizmente no Brasil, temos péssimos instrutores de vendas que acreditam que a melhor solução é insistir ou forçar e blogueiros que pensam da mesma forma e abusam das caixas de mensagens, comentários, notificações e comunidades virtuais, sendo que podem impedir tudo isso e não o fazem..Porém a tecnologia veio pra facilitar, quando bem usada, evidente...




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